The other day I was struck by a tweet from Twitter phenom, http://www.twitter.com/amoyal. This tweet said simply something to the effect of “remember that Twitter is great, but the point is to use it to make face-to-face relationships.” I think that is something that is easily forgotten in the world of social media: that social media is a means to an end and not an end within itself. Social media is there to help spread the word & inspire action. When used appropriately, it can be an amazing, life-saving tool that can really help you do just that; you just have to be careful to use it correctly.
I was just recently asked by a new member of Enchanting Challenge how to most effectively use Twitter to further a service goal. I sat down and brain-stormed, and this is what I came up with:
- Only follow those Twitter users that inspire you. Don’t get side-tracked by celebrity gossip or people who utilize Twitter for meaningless chatter. Stay focused. Follow those who tweet messages that inspire you and get you excited.
- Tweet with short, simple, get-to-the-point and personalized messages always with links that help shed light on your cause. If you do this often, your Twitter personality will gain momentum, and those that follow you will soon have an idea of your theme & mission.
- Reply to like-minded followers with links they might specifically be interested in. For example, for Enchanting Challenge, one of my duties is to circulate information regarding service trips. If I tweet about a service trip that I know a specific organization or publication will be interested in, I always make the tweet a reply to that user. For instance, I often make tweets such as “@Idealist, u would luv this service opp in Ecuador: http://www.abcd.org” or something like that. If you do this often, those users will most likely reply to you, and you will begin to form a Twitter community.
I really believe in the power of social media to further service causes. I am inspired and moved by organization’s like Ripon College’s R.I.P.E.N. local food program that has been widely expanded partially due to Twitter. Such good news is amazing and we can learn from organizations like these to use social media correctly and productively. I really believe in the advice I have given here about how to most-effectively utilize social media. If you have any further questions, or advice you would like to share with me on this topic, please don’t hesitate to contact me at sarahannmaxwell@gmail.com or to comment on the blog! I’ll be sure to get back to you asap!


























